With the eCommerce trade booming across Europe, and Cyber Monday confirmed as the largest online sales day on file, there may be now more incentive than ever for entrepreneurs and bricks and mortar retailers to turn their consideration to on-line retail. However, a lot with building any business, sure key considerations and strategies should be observed when launching a profitable eCommerce business. Read on to discover the seven key steps to creating a thriving on-line store...
Step 1: Purchase a domain name
The first stage to building a profitable on-line retail enterprise is to discover a suitable domain name. You want something that's memorable, easy to spell and is not too much like the URLs of your competitors. Do your due diligence if you are buying a domain name from an already trading company or through public sale as you don't want to buy a URL that is topic to Google penalties.
Step 2: Discover a web developer
To be able to make your on-line store a reality, you will must discover a reliable, experienced web developer. Seek for a development workforce that has a proven track file with eCommerce sites, can show you examples of eCommerce stores they have built and is knowledgeable on topics akin to payment gateways and eCommerce platforms.
Step 3: Choose a platform
After getting a web developer in place, they should be able to advise you on probably the most appropriate eCommerce platform to your needs. A common option is WooCommerce which dovetails very nicely into WordPress permitting you to manage your complete website from one control panel. You'll additionally need web hosting in place.
Step 4: Determine on a theme or design
After you have your eCommerce platform chosen, you may must decide on a look and really feel for your new online store. At this point design and customer journey each have a component to play. Speak with your web developer to plan and plot the journey you need your new and existing prospects to take by means of the website.
Step 5: Write your content material
While your web developer is hard at work behind the scenes, start the task of making your web copy. You'll need to conduct thorough keyword research beforehand, to make sure your product descriptions, landing pages and different web pages are optimised for launch. Remember sturdy calls to action too.
Step 6: Test, test, test
Before your site officially goes live, you'll must conduct extensive testing. Your web developer should do this before hand over but, you'll also need to totally test the site, utilizing a range of different devices. Go all of the way by way of the checkout process too and ensure the journey to sale is as seamless as possible. Testing should continue after the site launches so you will additionally want a plan of action for A/B testing as you move forward.
Step 7: Launch your marketing plan
You'll want a sturdy digital marketing plan to accompany your site launch. It's a good suggestion to get started before your site goes live to build awareness and then kick it up a notch when your eCommerce site launches. You will have to consider paid search initially, but you should also concurrently be working on a long run search engine marketing plan, social media marketing, content material marketing and electronic mail marketing to drive relevant, targeted visitors to your site.
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